BEHIND THE FRAME

IN MOTION was born from the desire to capture cycling beyond the race itself — focusing on the speed, energy and movement that define the sport.

The aim was to translate the adrenaline of the Giro d’Italia into cinematic imagery, exploring composition, camera movement and timing to capture the action in a visually engaging way.

The result is a visual experience that conveys not only the intensity of the race, but also the feeling of being immersed in the action.

The black and white treatment strips away the distractions of colour, emphasizing contrast, movement and the raw intensity of the race. It creates a more timeless visual language, allowing the action and composition to take centre stage.

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